The Way of BEIC
Consistency across markets is the real challenge of international events.
A shared way of working
BEIC is a framework for how independent agencies collaborate across markets.
A shared way of working
BEIC is a framework for how independent agencies collaborate across markets.
We shape events. Events shape the world
Responsibility in BEIC is operational.
It means:
This is not about controlling each other.
It is about protecting a shared standard.
It means:
- standing behind the partners you recommend
- taking ownership beyond your own market
- understanding that being part of BEIC increases your responsibility for the level of work delivered
- stepping in when a project requires more than one agency
This is not about controlling each other.
It is about protecting a shared standard.
The biggest risk in international projects is not creativity.
It is inconsistency.
Different countries bring:
BEIC exists to align this — and reduce risk for clients.
It is inconsistency.
Different countries bring:
- different ways of working
- different expectations
- different levels of discipline
BEIC exists to align this — and reduce risk for clients.
- Access to a trusted global network of top-tier event agencies.
- Exclusive collaboration opportunities on international projects.
- Invitations to private BEIC meetings and industry events.
- Increased visibility and credibility through BEIC branding.
- Strategic partnerships with agencies in key markets.
- Share project briefs with local BEIC members when organizing events in their markets.
- Actively participate in BEIC’s joint projects, initiatives, and meetings.
- Refrain from affiliating with competing organizations while being a member of BEIC.
- Refrain from joining competing organizations for one year after leaving BEIC.
- Display the current BEIC logo on your website throughout the membership year.
- Provide updates every two months on your latest projects and industry news.
BEIC ensures a strong and trusted community. If concerns arise about a new applicant, existing members have the right to raise objections.
- A veto can only be used for valid reasons, and competition alone is not a valid reason.
- A veto is valid for one year and can be used against the same candidate no more than twice.
- Repeated vetoes will be reviewed by the club’s board.
- If a veto is exercised, we will provide you with a clear explanation.